The JADERALMEIDA REPORT is a testament to our time, a celebration of material culture, and a continuous record of what we believe: that communicating is also a form of creation.

In a scenario where technology continually expands the possibilities for creation, this publication focuses on the human dimension of the creative process. The time dedicated to details, the knowledge transmitted between generations, and the uniqueness of the materials reveal fundamental aspects of a production that values both the precision of the design and the sensory experience.

The 13th edition explores the relationship between origin, materiality, and time, addressing the culture of making, the poetry of materials, the experience of spaces, and the brand’s international expansion.

The culture of doing

The origins of JADERALMEIDA are linked to the industrial context of western Santa Catarina, a region marked by diverse traditions and a close relationship with craftsmanship and artisanal knowledge. In this environment, making is also a way to preserve knowledge, develop skills, and build a shared culture.

The REPORT explores this connection between community, knowledge, and production, highlighting how accumulated experience transforms into method and guides each stage of the creative process.

Matter and poetry

Wood, stone, metal, and other materials each possess unique characteristics, revealed in their form, texture, and the marks of handcrafting. Even with precise design, these particularities make each piece singular.

The relationship between material and creation is also manifested in the pursuit of timelessness. Instead of keeping up with the speed of trends, design is conceived to maintain its relevance over the years, incorporating the passage of time as part of its history.
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Dwelling in the senses

The design experience is not limited to the object. It also happens in the spaces, in the way light travels through the environments, in the proportions, in the textures, and in the relationships established between people and architecture.

This perspective guides the design of showrooms and architectural and interior design projects, understood as environments capable of awakening perceptions, stimulating discoveries, and creating memories. Each element participates in an experience that connects matter, space, and human presence.

Language in resonance

JADERALMEIDA’s international presence expands this thinking to different cultural contexts. New York and Washington, DC, represent stages in this trajectory, which also foresees its arrival in Miami in 2027.

Expanding, in this sense, means establishing new relationships without losing the connection to one’s own origin. The brand’s language remains recognizable by engaging with other cultures, repertoires, and ways of living, finding new possibilities for expression.

A look at what remains

By bringing together reflections on production, materiality, spaces, and international expansion, the 13th edition of the JADERALMEIDA REPORT reaffirms the value of time as an essential part of creation. It is a continuous record of the brand’s thinking and its way of understanding design: as a result of knowledge, precision, sensitivity, and choices capable of transcending generations.

Access the link and read the 13th edition of the JADERALMEIDA REPORT in its digital version.