With four events held throughout this month in JADERALMEIDA showrooms, the MEMORY 1st Decade celebration came to a close. The program celebrated ten years of a collection that transcends time with balance, timelessness, and meaning.

The celebration, which began during this year’s SP-Arte in São Paulo, continued in different Brazilian cities, bringing the celebration closer to the architects, designers, consultants, clients, and guests of the MEMORY 1st Decade exhibition.

The circuit began in Campinas on June 11th, with a meeting that included Jader Almeida, who participated in a talk led by Cláudia Brandão, Strategic Consultant for the high-income market. In Ribeirão Preto, on June 16th, the celebration once again welcomed Jader Almeida, in a conversation led by Fernando Mungioli, publisher of Revista Projeto.

On June 18th, in Balneário Camboriú, the brand’s consultants welcomed their guests to the showroom’s rooftop for an experience dedicated to the MEMORY exhibition. And finally, in Brasília, on June 23rd, the event took place at the store located in Casa Park, bringing guests together around the sensitive narrative of the collection.

Between light, memory, and permanence, the lamps in the MEMORY collection, such as the pendant lamp, the table lamp, the floor lamp, and the wall lamp, reaffirm the power of a design that is not limited to function: it evokes atmospheres, builds memories, and subtly illuminates everyday life.

MEMORY 1st Decade concludes its commemorative circuit as it began: celebrating time, by translating light as an essential gesture, reaffirming its timeless character and its ability to continuously dialogue with different spaces, uses, and narratives.

Learn more about the MEMORY collection at jaderalmeida.com
Discover more about the MEMORY collection at en.jaderalmeida.com